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Using SEO for Social Media is a great way to get more followers for your social media profiles. Since the dawn of time in the online world it was debated whether social media helped with SEO or not. There’s some evidence that suggests that SEO doesn’t directly increase through posts from social media. However, that doesn’t mean that SEO won’t help you benefit in other ways! It’s very possible that SEO can help you gain followers on social media.
SEO does wonders by making your website visible enough to online visitors from all over the world. These visitors can be converted to followers of your social media accounts. With more followers of your social media accounts, your social media posts can show up more often in the top search results for social media search engines as you grow or a post becomes viral.
Social SEO is Similar to Traditional SEO in Many Ways
It’s important to learn how Social Search Optimization works before learning how SEO can help with your social media accounts. By understanding the fundamentals we can optimize your social media content to rank higher.
Social Media Platforms by themselves are very much like your everyday search engines like Google or Bing. They each utilize a ranking system as well as other factors that affect the SEO of a social media post. The difference in regard to social search optimization is that it puts a higher priority on actions on a social media post. These actions can be likes, shares, reactions, comments, etc. If your social media post can get many actions on it in a short span of time, the higher your SEO will be on social media. It’s important that you consciously create content to ensure that you get a lot of views on Youtube, likes on Facebook, retweets on Twitter, and reactions on Instagram.
Here is a list of things that you can do when using SEO for social media for amazing improvements in social media SEO.
1. Attract Your Intended Social Media Audience
As you create your social media accounts, it’s important that you do some research on the things that matter. The most important part of your research will be on your audience. Understanding your audience is the key to unlocking the door to success for your social media accounts.
It’s important because your demographics age and gender play a huge role in social media. For example, if you are trying to attract millennials you may want to use memes and humor to attract their interest from time to time.
This is just an example of your you can make your content match your audience. You should also pay attention to ever-changing trends that your audience leans towards. You can leverage them to catch their interest later on.
2. Use Keywords correctly
Keywords are the essence of anything that is related to SEO. This is true when it comes to social media platform SEO. When choosing your content there are two different kinds of keywords that you’ll be utilizing. Using these two types of keywords will help people find your page faster and even get you on the first page of Google in Search Engine Results Pages (SERP).
Long Tail Keywords
These kinds of keywords are intended for a more specific audience. They are usually composed of 4 words or more and don’t bring that much traffic to your content or page. This is because the words need to be specific to make them work like regular keywords.
However, because they’re less likely to succeed, there is not as much competition when compared to shorter keywords. This makes it easier to get a hold of a good keyword without worrying about the competition. You don’t have to worry about the necessary conditions to make them work, because these keywords can still be effective.
The best way to make these kinds of keywords work is to target a niche audience. While fewer in number than a general audience, niches can ensure that you get priority on traffic so long as they search your long tail keyword. If you do this well, you should notice a spike in traffic to your content.
Short Tail Keywords
These kinds of keywords are usually 2-3 words and are more useful for a general audience. Because they’re shorter, it’s easier for them to receive a high search frequency from people searching on the internet.
This trait makes it harder because there is so much competition on these keywords when compared to long tail keywords. However, if you are lucky enough to get a hold of a short tail keyword, it is almost certain that you’ll get an amazing amount of traffic from all kinds of audiences to your website. By having a higher search frequency on traditional search engines, people from websites outside of social media can find your website. It’s important to put up your social media platform icons on your homepage to convert visitors info likes, followers, and subscribers.
You’ll want to blend in your keywords into your content in a natural way. Recent changes in search engines have made grammar a priority now, so you should check the usage of the keyword before ranking it. A common mistake that people make is stuffing your content with keywords. If you have keywords put into your content in an unnatural way, search engines will think that bots made your content and mark it as spam. This will ensure that people won’t be able to find your content and you certainly don’t want that to happen!
3. Regularly Create Social Media Content
Make your mark by creating and putting out valuable content on a regular basis. It helps social search engines to recognize you as an active social media profile. Being active on social media is great because search engine bots are always on the lookout for dead pages to potentially remove.
The more activity there is on your social media account, the higher your posts will show up in search results. The ranking score you get from this is small but it helps in building your a reputation in social media.
When you first start, you can’t expect to be trusted right away. You have to earn the trust of your audience by creating content that provides genuine value consistently. This will make you look like an expert in your niche and help you to build an audience. When you finally have a large audience, you should not become complacent. If you have to, you can repost old content. Ideally, you’ll want to reformat it in a different style to keep things fresh. This will ensure that your audience and search engine bots see that you’re still active in social media.
4. Make Sure that Social Media Content is Up to SEO Standards
When creating content that provides value to your audience, there are a few things to keep in mind in regard to SEO. You should ensure that the quality of your grammar and composition is held to a high standard. That means that you should do your best to have your content reviewed to ensure that there are no spelling errors or bad grammar. If you have a significant amount of spelling and grammar errors, then your SEO score can drop significantly. In regard to video posts, ensure that your title, thumbnail, and length are proper.
The title should contain your main keyword for marketing purposes. This makes it easier for your target audience to find you on SEO and social media engines. The thumbnail should also be appealing so that it catches their eye as they scroll among the sea of social media posts that are out there.
The length of your video is also important as people tend to skip longer videos. Keep it short and don’t drag it out by adding “fillers”. Retention is important so keep your content straightforward and to the point.
In regard to images, there is not much you can do other than compressing them to SEO specifications. However, on a website be sure to include alt text, a description, and have your keyword in the image title if possible.
5. Learn Link Building Basics
One of the best ways to promote your social media content with SEO is to utilize link building. In order to master this you have to set up SEO for your page and content and make it outlast any of the other current search engine optimization techniques that are out there.
The two basics in regard to link building that you should pay attention to are relevance and authority. Relevance is how much your link relates to both your content and your target audience. Having a link that is irrelevant may lessen your authority on the topic to your audience. For example, if you’re writing an article on dogs and throw in a random cat link…that does not have promote any authority as it has no relevance to your topic (dogs).
You should always ensure that your links connect to both your topic and audience. You have to look beyond the title of your post and focus on your content. A common SEO mistake is to have a title that is misleading and has no proper relevance to your content.
There’s a certain way that links work regarding authority. If you’re just starting a website, your links won’t hold much authority at all at first…but as your website grows your authority will grow too over time. Be sure to utilize other links with high authority on your content. This is a win-win situation as their authority increases as well as yours. This is a great way to make partnerships with more established pages.
Did you learn how using SEO for Social Media can help you?
In today’s world you can’t ignore social media to be successful. Take full advantage of SEO and funnel your online visitors to your relevant social media accounts. You’ll love the results!