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Selling Books on Amazon has never been easier. For authors that go with traditional publishers, it could take a year or more for their content to be converted into print. Thanks to services such as Kindle Direct Publishing, it’s possible to publish an ebook online in 24 hours or less. The self-publishing industry is now valued at over $1 billion dollars and has proven itself to be a lucrative source of passive income. However, just because it’s easy to publish ebooks doesn’t mean that it’s an easy thing to be selling books on Amazon. There are so many things to take into account to achieve success with online marketing being one of them. It will take tons of grit, patience, and a winning strategy to outshine your competition. The following are tips for selling books on Amazon that will help you on your journey to becoming a successful self-publisher.
Check Out the Best-Selling Authors in Your Niche
If you want to be the best author in your niche, you’re going to have to learn from the best. The best strategy for selling books on Amazon in this regard is to study the authors in your niche who have already been successful. Accelerate your success by watching Youtube videos, reading articles, and anything else where investing in yourself will pay dividends in your quest to become a better self-publisher. Think of how you can outsmart the competition and make your book better than the rest. You’ll do this by taking the time to research your target market, provide value, and create a book that solves their problems.
Write What Works
Many of us are tempted to write what feels good to us. It’s good not to fall into this trap. Just because you may think that basketweaving is an interesting topic, it may not be a popular niche that will lead to book sales. You’ll just be wasting your time and money if you do so.
It’s important to conduct market research and find out what’s selling on Amazon. Do you know what kinds of books and topics your target market is looking for? What would interest them enough to buy a book? What are their pain points and how will you address them? Is your writing providing enough value?
Amazon’s Best Sellers list is a great place to start your market research. If you want to spend some money, you can check out Publisher Rocket. It’s a tool that will help you identify the best-selling niches on Amazon, find keywords for your ad campaigns, and show your competitors and how well they are doing.
Quantity? No! Quality? Yes!
Nowadays people don’t have the attention spans that they used to have. Readers live in a modern society with many things vying for their attention. They want solutions to their problems that they can implement as soon as possible. When you just start out, you’ll need to position yourself as a credible writer. Take your time to write amazing content. Remember that you’re providing content that provides value in some way to your readers. Make what you write worth reading so that you can distinguish yourself as a cut above the rest. Quality coupled with outstanding marketing is a powerful combination.
Many years ago you could simply write a 5,000-word short read and it didn’t take much to make a significant amount of sales. Soon, word spread that Kindle Publishing and selling books on Amazon was a goldmine. Nowadays, the market is much more competitive…since there are more than 1,000,000 books published each year. Many authors make the mistake of not marketing soon enough. They wait until after their book is published which is way too late. To have the greatest chance of success when selling books on Amazon, you’re going to want to build an audience.
You’ll need to plan ahead and create a marketing plan in advance. Utilize Facebook Ads to promote your book, create a blog and build up a solid e-mail list via your pre-launch landing pages. Give away ebooks for free and let the reviews pour in. Later, you can give discounts to gain even more positive reviews.
Design an Epic Ebook Cover
Your book sales will be heavily influenced by the cover that you design. If it doesn’t look like it was professionally designed, then your sales potential will be drastically reduced. Your readers are naturally drawn to interesting imagery that catches their eye. Make sure that potential customers can determine the content of your book at first glance of your cover. You want to do everything you can not to cause any confusion.
To stand out from the million competitors on Amazon, you’re going to want to stand out. If you don’t have any design skills the best way to make an ebook cover is to outsource it to a designer. Luckily, there are low-cost solutions. Fiverr is a platform where freelancers can sell their services to prospective buyers. You can have an ebook cover designer design a beautiful ebook cover for under $50. With a beautiful ebook cover, your ebook will stand out amongst all of the other choices. With the increased sales that you’ll get with an epic ebook cover, you’ll be glad that you outsourced the design responsibilities to a professional.
What did you learn about selling books on Amazon?
I hope that you learned enough about selling books on Amazon to get started. It’s an amazing source of passive income if done right and I wish for your success. Passive income via this business model can potentially change your life. The benefit of making a profitable ebook is that it can open many doors for you. You’ll become an authority in your niche and that leaves open many possibilities. One possibility is that you can make a series of books that are interrelated for maximum income potential. There’s no better time than now to get started. Good luck!
P.S. Publisher Rocket is an outstanding tool that will help you in your marketing efforts. It does everything from keyword research, competitor analysis, etc. You’ll thank me later for this reminder.