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If you’ve read Amazon Kindle Direct Publishing: 7 Reasons to start! I’m hoping that you’ve taken the plunge and started to sell ebooks, paperback books, and audiobooks by utilizing the methods I outlined in Self Publishing: How I Sell on Amazon KDP. I’ve always been on the lookout to improve my sales and came across a service called “Audio Books Unleashed”.
What kind of service do they provide?
Listeners: Free Audiobook Promo Codes are given to readers that want the audio version of a self-published book of their choice. It’s customary for those that redeem a free copy of an audiobook to leave an honest review within 30 days. It was developed by narrator Sarah Sampino.
Boon for Audiobook Producers
For those of us that self-publish ebooks and paperback books, the third medium for making passive income is through audiobooks. It is often overlooked, but with audiobook sales at nearly $1 billion in 2018 with a 25% growth rate year-over-year it simply can’t be ignored anymore.
How Publishers Distribute Free Audiobook Promo Codes
ACX (Audiobook Creation Exchange) is a marketplace where authors, literary agents, publishers, and other Rights Holders can connect with narrators, engineers, recording studios, and other Producers capable of producing a finished audiobook.
ACX gives 100 free audiobook promo codes per marketplace (US/UK) that you can share with reviewers and fans. You are given 25 free audiobook promo codes at a time and once 10 have been redeemed, you can request additional codes to distribute.
Unless you have a strong social media following, e-mail list, and/or traffic to your website… it can be very difficult to distribute your promo codes. There are websites that provide free promo code services, but the vast majority of them simply list your book title with a description. For reviewers to receive a free audiobook promo code, they must first message you. You then have to reply to them and keep track of the codes that you distributed. Now multiply that by 100 promo codes for the US marketplace and 100 promo codes for the UK marketplace. Doing it all by yourself may be worth it if you have the time…but it would definitely be exhausting. (We want passive income, right?)
This is where Free Audiobook Promo Codes comes to our rescue! Here are the features that they have listed on their site:
- Personal link to audiobook
- Newsletter/E-mail Sign up for Fans
- Audiobook displayed on the front page of the website
- Audiobook displayed on their Audio Books Unleashed Facebook page
- Audiobook displayed in their weekly e-mail blast every Wednesday
The personal link is convenient because it allows you to increase the reach of your audiobook via social media channels. The ability to share your newsletter/e-mail sign up for fans is absolutely invaluable. Having an e-mail list of loyal fans increases your ability to sell audiobooks and future releases. The weekly e-mail blast and Facebook Page post are welcome perks as well.
Pricing is reasonable with options that cater to budgets of all sizes. I personally used the Premium option which included Free code refills. With free code refills, you have the ability to submit new ACX promo codes which are then redistributed automatically. There’s no need to interact with fans or reviewers at all. No 200+ correspondence e-mails per audiobook to deal with. The service takes care of all of that for you! Purchasing the service was very convenient and I paid through Paypal. I submitted my name, e-mail address, Audiobook information, etc. (Newsletter link omitted but in the works)
Before: Last Month
Last month I sold 9 audiobooks.
After: Using the service for 2 of my audiobooks.
Although the full month hasn’t ended and I only used the service for about 20 days, I more than made my money back from the initial investment. I have also gained a few new reviews as well! Although I made the mistake of not putting a full description on one of my books, it still had a respectable amount of promo code redemptions. I also had some additional sales as the two audiobooks that I chose were part of a series independent of each other. I expect to receive additional sales by the end of the month. So is this service worth it? It’s a resounding YES!!! I’m more than thrilled with the results and know that I’ll have more redemptions in the future! Highly recommended!